Iconography Design

CREATIVE BRIEF

Primero currently needs a refresh of the six existing icons on their website and potential future use in print, screen presentations and corporate publications.

PREVIOUS ICONS

NEW ICON DESIGNS

Construct Icon - The company boasts a long track record of safely delivering large-scale construction projects worldwide. Integrating the award symbol with a crane hook symbol demonstrates what they are indeed are.

Design Icon - Designing an architecture drawing always starts with a pen and paper. The rotating arrows symbolize the after-sale customer services provided after completion.

Energy Icon - The company specializes in the design and construction of hydrocarbon production and storage, hence creating green energy for the future. Energy atoms are constantly moving at the speed of light, thus making this new icon.

Minerals Icon - The company also provide a geo-metallurgical sample and processing of metals & minerals. The gemstone and earth icon symbolize the minerals across the world.

Non-Process Infrastructure Icon - The company expertise is to provide safe and timely delivery of non-process infrastructure solutions and after-sale customer service.

Operate Icon - Years of successful operations and industry experiences in everything they do. The Sharing icon + Operating gear icon symbolize the company sharing their expertise across all functions and Maintenence.