G’Day Perth Logo Design

This urban campaign explores the simplicity of encouragement, humour and music and how it has the power to change our lives and influence us and those around us. 

This major project showcase involved collaborating with another Graphic Designer - Anne-Kristin Breit, Audio Designer - Zenya Augustin and Animation Designer - Taylor Lane.

My role in this project is to create the primary “G’Day Perth” logo & 2 motivational posters. 

Logo Concepts

The campaign's logo idea came from research related to Gen Z and the younger generation and the lack of communication. Yet, just the simple act of greeting someone and acknowledging a person gives value to that person. We want to speak directly to the City of Perth and its people with this campaign.

The Logo is kept very versatile, and the colour can adjust to every colour in our style guide. It can be used with or without a circle around.

Logo Mockups

Motivational Poster Designs

For the Official G’Day Showcase site, please visit:

G'Day Perth Official Showcase Site

ANNE-KRISTIN BREIT Folio Site:

Anne Kristen Folio

ZENYA AUGUSTIN Soundcloud Folio:

Zenya Augustin Soundcloud Folio

TAYLOR JASEN ZANE Folio Site:

Taylor Jasen Folio